mercredi 30 avril 2008
Lecture
Par YOun, mercredi 30 avril 2008 à 13:00 - Carnets

A l'instar de notre voisin P.B. de FSH, je vous fais part d'une de mes lectures du moment. Hadley Freeman (en charge de la mode pour le quotidien britannique The Guardian) propose dans The Meaning of Sunglasses une analyse très pertinente du monde de la mode, des réussites et des échecs ainsi que des comportements de nos contemporains. Plus largement orienté vers la mode féminine, l'auteur se penche parfois du côté masculin avec un oeil averti :
Because men's fashion still, incredibly, has to fight against weirdly conservative and often frankly homophobic prejudices, its braver souls often react rather like rebellious teenagers, opting for the most extreme and unlikely looks possible. This explains the endless carousel of neon clothes-patterned trousers-and garments so misguided they defy description (although here are three words: "Prada mohair leggings") that men's style magazine trot out every year. The eternal popularity of geek-chic clothing, popularized by labels such as Comme des Garçons, Jil Sander, and Prada, is very much part of this, as there is someting so satisfyingly perverse about the idea of a designer anorak or a $1,000 patterned party shirt. Plus, seeing as men have yet to be convinced to spend a grand on a handbag in the way women have, they must communicate their level of fashion awareness to fellow members of the in crowd with their clothes, and surely nothing says fashion in-ness better than a designer men's cardigan.
This does not mean that the cardigan has a little more niche in the men's sector than it has in the women's. But at least it got extended life and confirmed to designers that they might be able to conserve their precious brain cells and earn a few extra bucks simply by transferring clothes on the wane in the women's sector over to men's, as they had done with skinny jeans. Best of all, it made a style icon out of a man who once perceptively proclaimed that the metric system was the tool of the devil.




























